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The Lean Post / Articles / Rosie the Riveter vs. Rosie the Robot

Rosie the Riveter vs. Rosie the Robot

Operations

Rosie the Riveter vs. Rosie the Robot

By Bruce Hamilton

January 18, 2019

In this pithy yet wide-ranging discussion, Bruce Hamilton, president of GBMP and star of the hugely popular training video Toast Kaizen, discusses the entertaining video's serious lessons on its 20th anniversary. He also comments on Industry 4.0 and what he learned from direct interaction with some of the early icons of lean management.

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A Who’s Who of Japanese lean management gurus made training visits to the United Electric plant in New Hampshire during the 1990s when Bruce Hamilton was a manager there. Visitors included Shigeo Shingo, who helped disseminate the Toyota Production System, authors Shigehiro Nakamura and Ryuji Fukuda, and Hajime Ohba, who was director of the Toyota Production System Support Center. Bruce still recalls Shingo’s visit.

“The first thing he did was ask to go out to the floor. He started observing the work and asking questions,” recalled Bruce, who ultimately put those lessons into his very popular, internationally known training video Toast Kaizen, which marked its 20th anniversary last year.

Although they came from different companies and had different areas of expertise, the Japanese coaches shared a common approach to training. “There was a small amount of classroom work,” Bruce recalled, “and then a lot of time on the floor, which was great for us. It was the best opportunity we had to have some of the great thinkers of the time watch what we were doing and coach us.”

Alongside the growing activity in adopting lean principles back then, companies also were spending billions on “lights out” automation, often with little competitive advantage gained because the effort idolized technology while disrespecting people, Bruce said.

Those efforts at automation pale now in comparison to the promise of Industry 4.0. But it’s a promise technology may break again. “Rosie the Riveter is still an expense, but Rosie the Robot is an investment,” he noted. 

Watch the interview with Bruce. Then make plans to take a deep dive into the latest applications of lean principles, including how they are intersecting with technology. Register today for the Lean Summit, March 27-28, 2019, Houston: https://www.lean.org/summit2019

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Written by:

Bruce Hamilton

About Bruce Hamilton

Bruce Hamilton is the President of GBMP and also Director Emeritus for the Shingo Institute, home of the Shingo Prize, and is a Senior Examiner for the Shingo Prize and a Certified Shingo Institute workshops Facilitator.  Bruce is a past recipient of the Shingo Prize in both the business and academic categories and Inductee to the Shingo Academy (with five awards in all).  In 2015 he was inducted into the AME Manufacturing Hall of Fame.
 
Bruce is a sought after speaker concerning management’s role in Lean transformation, noted for his hands-on experience, humor and insight.   His clients have included Raytheon, Beth Israel Deaconess Hospital, OC Tanner, New Balance as well as many smaller organizations.
 
He is the creator of Toast Kaizen, as well as numerous other award-winning Lean training DVDs including Single Patient Flow and, most recently, Improvement Kata.  Bruce is co-author of e2 Continuous Improvement System, a comprehensive learn-by-doing guide for Lean transformation.  He publishes a Blog, “OldLeanDude“, about understanding the Toyota Production System and gaining its full benefits, and hosts a free monthly webinar called “Tea Time with the Toast Dude”.
 
Before joining GBMP, Bruce held management positions in Marketing, IT, Operations Management, and General Management and, in 1990 led his organization to a Shingo Prize. He is equally at home in administrative, operational and healthcare environments, with over 30 years as a student of Lean.  As an early adopter of Lean, his factory was visited by Shigeo Shingo, Shigihiro Nakamura and Ryuji Fukuda.  From 1994-1998, he was coached by Hajime Ohba and TSSC. 

Bruce holds a B.A. and has attended Bowdoin College and University of Arizona.

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